When you have Sesame Street and Elmo it makes sense to brand as many items as possible. C is for Cereal is a great idea where you have Elmo as the spokesperson for a natural apple flavored cereal. The packaging is perfect for the kids and gives the parents a bunch of facts as to why they should be buying the product.
Now where Elmo and his C is for Cereal from Sesame Street do not do it for me is the X and O pieces. They have A is for Apple and C is for Cereal but give us X and O pieces. I am sure the kids don’t mind, but Elmo can you give me the whole alphabet or at least A and C.